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Coinstar Adds New Prepaid Products
Coinstar E-Payment Services Inc., a Coinstar, Inc. company, has added two new products to its Pay as You Go program. These new products, Azteca Mobile and Ilimitado Mexico (Unlimited Mexico), are geared towards Hispanic Mexican communities.

Azteca Mobile is a prepaid wireless program that provides seamless voice and data capabilities, including two-way radio services and phone numbers for both the U.S. and Mexico. Unlimited Mexico from TeleCents Communications is a pay per call card that can be used from any phone. By dialing a specified domestic toll-free access number, international long-distance calling rates are eliminated. Azteca Mobile and Unlimited Mexico are two examples of how the Coinstar Pay As You Go program can create a retail destination with traffic-building products and services targeted to a key demographic.

“We are very pleased to expand our portfolio of innovative products specifically designed for Hispanic Mexican communities,” said Steve Verleye, senior vice president and general manager of E-Pay services at Coinstar, Inc. “Individuals of Mexican origin are the largest group of Hispanics living in the United States, and we see an increasing demand for products that are reasonably priced that resonate with this target group, while providing ultimate shopper convenience.”

Coinstar’s Pay As You Go product suite includes universal and single brand gift cards, national and regional wireless programs, long distance cards, prepaid debit cards, and money transfer. This turnkey program is available to convenience stores and other retailers to drive incremental traffic and revenue. With no upfront costs, Coinstar provides retailers with a complete category management solution including point-of-sale integration, inventory set-up and management, retail merchandising, and reporting.

Source: Coinstar, Inc. (www.coinstar.com)