| Mexico telecoms sector grows 33.9% in Q4 |
[Apr. 4th, 2008|08:20 pm] |
Mexico's telecommunications sector grew 33.9 percent in the fourth quarter of 2007, according to Cofetel. The country's telecoms regulator said the growth shown in production of the telecommunications sector, measured by GDP, was 8.9 times growth in the overall economy which grew 3.8 percent and was the largest annual growth in seven years. The pickup in mobile telephony traffic, the strength of the trunking sector and expansion in satellite provision drove growth, said Cofetel. The number of minutes of traffic on mobile networks climbed 58.2 percent compared to the same quarter in 2006. During the last quarter of 2007, 3.9 million new users were recorded, meaning by the end of last year Mexico counted 68.24 million mobile customers, giving the country a penetration rate of 64.2 lines per 100 residents. By contrast, fixed telephony fell 0.3 percent and paging fell 17.5 percent. Source:
www.telecompaper.com/news/article.aspx?id=205530
|
|
|
| PromoCard Services Launches Latin America Phone Card |
[Feb. 8th, 2008|08:00 pm] |
PromoCard Services Launches Latin America Phone Card Helps Marketers Reach Hispanic Market With Free Long Distance
PromoCard Services, a provider of stored value card promotions, has added a new Latin-focused promotion to its portfolio, Latin America Phone Cards. This new prepaid phone card promotion offers flat rate calling to Mexico, Central and South America.
With over 42 million Hispanics living in the U.S., comprising $800 billion in annual spending, it is no wonder why smart marketers are catering their services to this group. "Brands that are doing the best job of attracting Latino consumers are not just lucky, but regularly utilize credible research to understand how to best satisfy the needs of their potential customers," explains Dr. Edward T. Rincón, principal investigator of a recent survey by Rincon & Associates.
For the majority of Hispanics living in the U.S., the telephone is a lifeline to friends and family back home. This is why PromoCard Services has developed the Latin America Phone Card, with flat rate calling to Latin American countries. Marketers select how many minutes they would like to offer recipients, submit their custom phone card artwork and voice greeting, and PromoCard Services handles the long distance and card production. Once received, recipients simply scratch off their PIN code, and may then make calls to any destination in Mexico, Central or South America. Dialing instructions and voice prompts are available in English and Spanish.
“The Latin America Phone Cards are key to increasing brand awareness within this market,” says Clare Gray, who handles sales and production for Robustelli Merchandise Services, a company that has been specializing in brand promotions for thirty years. Robustelli recently developed a Latin America Phone Card campaign for its client, Unilever, promoting All laundry detergent and Snuggle fabric softener. The company produced 5,200 $10 cards and 30,000 $5 cards, which were distributed during product demos in key business areas. “The premium was well received by customers, and PromoCard Services proved to be a dependable, reliable vendor,” adds Gray. “I will definitely consider this type of promotion again in the future.”
Paul Sorota, president of PromoCard Services, explains, “At PromoCard Services, we strive to create the most effective promotions for each particular client. Brand marketing is not a ‘one size fits all’ proposition. With the Latin America Phone Card, marketers can effectively cater to the Hispanic consumer, putting a valued premium in their hands, and generating ongoing product awareness.”
Source: PromoCard Services (promocardservices.com); Robustelli Merchandise Services (rcsltd.com) |
|
|